Apple made in Belgium

On instruction from EMI headquarters in Hayes, local pressing of Parlophone singles stopped in Belgium in 1968. Therefore no Belgian Beatles singles were made after "Lady Madonna" and thus no Belgian Beatles singles on the Apple label exist.

Due to reasons unknown to us, a Belgian production of singles on the Apple label was started up at the end of 1970. Since The Beatles had stopped recording as a group at that moment, only solo singles are found with a Belgian Apple label. Records by Apple artists, other than Lennon, McCartney, Harrison and Starr, were pressed in other European countries, but certainly not in Belgium.

During 1970 and 1971 the Belgian Apple label had the release number and the indication "A" or "B" on the left side of the centre hole. On the right of the centre hole was mentioned "Made in Belgium" and "SABAM", in a rectangular box (SABAM is the Belgian copyright collecting society). On the first McCartney single ("Another Day") SABAM is replaced by the abbreviation "D.R." which stands for "Droits Réservés", the equivalent to "K.A.".
At the bottom of the label the song title, the author and the performer are found. Sometimes the producer is mentioned and from time to time the statement "An EMI recording" appears.
The A-side always has an uncut apple, the B-side a sliced one.
This early label has a complete green apple (even the stem is green) on a dark green background. The perimeter print is also green, namely: "Apple records - All rights of the manufacturer and of the owner of the recorded work reserved" at the top and "Unauthorised public performance, broadcasting and copying of this record prohibited" at the bottom. All text specific to the record is black.

From the beginning of 1972 until mid-1975 the text is arranged differently on the A-side from the B-side.
The release number, "SABAM" (never in a box), "Stereo" and A- or B-side indication are situated above the centre hole. As of the end of 1974 "An EMI recording - An Apple record" is added in this area.
At the bottom of the A-side label song title, author, performer and producer are given.
The B-side label has this information reversed: song title etc. above the centre hole, the other information at the bottom of the label.
The apple on this label type is green with a brown stem, on a black background. Perimeter print is green. All text is printed in silver.

We found three examples of this label type with a brown apple with brown stem, a brownish black background, yellow perimeter print and silver lettering: "Hi Hi Hi" by Wings, "Back Off Boogaloo" by Ringo Starr, and an obscure three-song single by George Harrison, all issued in 1972.

Often a custom-made label was used for a specific record, as in the UK. This is the case for "Give Ireland Back To The Irish" by Wings or for a series of records such as the singles from the LP Ringo by Ringo Starr.

Some early Apple singles were issued with a similar sleeve to the Belgian Beatles singles in the sixties (a folded piece of paper in a plastic bag), but most of them came in a more conventional glued paper sleeve, occasionally with a different front and back.